منابع مشابه
The Purchase of Foreign Products: The Role of Brand Image, Ethnocentrism and Animosity: Iran Market Evidence
Consumer purchasing decisions relating to foreign products are influenced by economic, psychological and sociological factors. This study attempts to relate such rarely studied variables as animosity and ethnocentrism to concepts taken from consumer behavior which are brand image and purchase intention. Consequently, this study attempts to provide insights into how brand image, consumer ethnoce...
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Recommendation agents (RAs) have been used by many Internet businesses such as Amazon and Netflix. However, few authors have studied how consumer behavior is affected by those that make suggestions to online consumers based on their recent shopping behavior. Fewer still have examined the role that RAs play in influencing impulse purchasing decisions online. Our study developed a theoretical mod...
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Luxury is an identity, a philosophy and a culture which requires understanding before the adoption of e-business practices because of its intricacies and output are essentially different from other types of goods. Factors such as culture, personal characteristics, website quality, and vendor characteristics influence the online purchasing behavior of consumers thus making it a complex area of s...
متن کاملConsumer Innovativeness and Consumer Expectations for New IT Products: Implications for Purchase Behavior
A field study was conducted to examine if purchase behavior was systematically related with which segments of consumers who differ in their cognitive and sensory innovativeness, and instrumental and expressive expectations, respectively. Hypotheses are developed concerning the relationship with consumer innovativeness and expectations with purchase behavior, and these hypotheses were tested aga...
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Research indicates that in order for customers to properly utilize recommendation assistants (RA), they must trust the RA and enjoy the interface. However, methods for increasing user enjoyment of RAs are yet unknown. This study investigated the influences of utilitarian and hedonic factors on intention to adopt RA suggestions and the antecedents of outcome similarity and web atmospherics. User...
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ژورنال
عنوان ژورنال: Journal of Retailing and Consumer Services
سال: 2021
ISSN: 0969-6989
DOI: 10.1016/j.jretconser.2020.102397